Significance of Troy in Iliad and Uruk in Gilgamesh Research Paper

Significance of Troy in Iliad and Uruk in Gilgamesh - Research Paper Example Homer’s Iliad is fundamental to any study of Troy and the Trojans... the Iliad’s importance for the purpose of the book is twofold. First, it is the earliest surviving literary representation of the Trojans... Secondly, the Iliad had a continuing influence right through to the end of the ancient world. (Erskine, 48) ...nor were the trench and the high wall above it, to/ keep the Trojans in check longer. They had built it to protect/ their ships and had dug the trench all round it that it might/ safeguard both the ships and the rich spoils which they had/ taken, but they had not offered hecatombs to the gods. It had/ been built without the consent of the immortals, and therefore it/ did not last. (Book XII) Troy was built by the sea and was protected by a trench and a fortified wall. This shows the military strength of Troy and it also explicit its ability to attack the enemy from behind its walls. The high walls of the fortress gave an opportunity to assess the strength of the approaching enemy and an easy way to attack it. Moreover, the trench also served as an important defense mechanism to keep the enemy out of the city. Though the military might of Troy seemed invincible, yet it fell because the gods were perhaps not happy with the people. As it was built without paying homage to the gods or the ‘immortals’; therefore, it was bound to be destroyed. It points towards an important religious factor in Iliad that cities can retain life only with the approval of gods. â€Å"The lofty towers of wide-extended troy† (36, Book II) could not be saved from burning down to ashes even with all its military strength.This was not the case long before, when â€Å"None stands so dear to Jove as sacred Troy† (68, Book IV). Troy was a city that was self-sufficient in crops and agriculture.

Marketing - past, present and future Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing - past, present and future - Essay Example The objectives, goals and targets of marketing have to be monitored and met. The competitor strategies must be evaluated, estimated and exceeded. It is only through the effective use of market and its research that an organization can identify its customer’s needs and wants and try to deliver the value its customer wants .It is very important for the organization to ensure that its customers are satisfied. Marketing uses the process of exchange to give the customers the value they desire on their products and services. Exchange transaction requires the customer to exchange value (money) for the product or services that completely satisfy their needs. Clearly, the greater the benefit provided the higher transactional value an organization can charge. It is thus the process by which companies create customer interest in their goods or services. As an activity marketing can only take place where there is a market. It refers to the activity through which exchanges are undertaken. Marketing can be perceived as a social and managerial process through which the customers get what they want. They do it through the process of creating, offering and exchanging products of value for money. Marketing can be considered as a function; It is a philosophy that has an impact on the over-all dealings of an organization with the marketplace. (David M. Reid. (1980). 19-23.) (Rick Wise, Niren Sirohi. (2005).8-13.) The need for marketing rose as a result of the increasing needs, wants and demands of the customers. Needs are a basic requirement for human survival, while wants are the specific means by which individuals’ satisfy their needs. The term, value is one of the most important notions in marketing. It is the difference between the total costs of making a purchase and the total benefits received. In short, it accounts for both, the benefits that a customer gets by making a purchase and also the costs it incurs in the process ( both the money cost and